Whiteboard animation type videos created by an explainer video company are generally used to explain more complex concepts. This specific style is a traditional technique which was originally created by an artist drawing on a whiteboard and the action being captured on video. Explainer videos today use a digital technique but still try to emulate the original whiteboard animation. These types of explainer videos are often used for education purposes or to tell a complex story in a simpler way.

Stop motion explainer videos are made up of individual pictures which are then stacked together to create a video that is similar in style to the traditional cinematographic technique. These often consist of characters that are drawn manually or digitally, with pictures then being taken of them in sequence, changing an element of the picture each time. This is a very simple style but it can take 10s of frames to make a short video of just a few seconds. These tend to be very creative and are often used to create a feeling of nostalgia within an explainer video.