Using animated educational videos lets you engage with a target audience in a very powerful way. Imparting knowledge to children to help them improve at school is a classic use of animated educational videos, but they can be just as effective in teaching your prospective client about a product in an interesting and engaging way. When you use animated educational videos in business, you also build up trust with customers as they feel better informed and more knowledgeable about your product or service. Therefore, they are then more likely to look to you for that specific service or product in future. When you present animated educational videos on your website and other platforms, you also build up a name for yourself in the industry as a thought leader. Sharing your expertise and being willing to teach people valuable information or skills is a great way to validate yourself in the market.