Blog: Video facts, Explainer video market trends & more
How Much Does an Explainer Video Cost?
Ever wondered what’s the hype with all those animation videos you see all over the Internet? You see a product in there, get attracted to it and want to buy it, right?
Why 2018 Will Be the Year of Video Marketing
It's 2018 & Explainer Videos are here to take over all your marketing campaigns. Take your advertising strategies to another level using animation videos for your brand. Here are the stats you need to know to go stay ahead of the curve. Click to know more!
How to Skyrocket your Business using Explainer Videos in 2018
Animаtеd еxрlаinеr vidеоѕ hаvе bееn gаining a lot of рорulаritу оvеr the lаѕt соuрlе оf уеаrѕ, аnd thеу hаvе bесоmе a highlу еffесtivе mаrkеting tool fоr businesses. Animаtеd vidеоѕ аrе a реrfесt mаrkеting tооl tо аttrасt viѕitоrѕ tо уоur wеbѕitе аѕ it mаkеѕ it еаѕу for a brand tо infоrm thе tаrgеt аudiеnсе аbоut thе kеу bеnеfitѕ аnd fеаturеѕ оf thеir рrоduсtѕ аnd ѕеrviсеѕ. Now, let’s just see what explainer videos are all about…
Effectiveness of Video Marketing
In recent studies it has been shown that video now accounts for around half of the traffic over the internet and it is estimated that by the end of 2018, this figure may come close to 80 percent. More than 90 percent of marketers have turned to video for their online marketing campaigns, proving that this platform is definitely the way to go in the current advertising arena. Facebook revealed in April 2015 that more than four billion videos were being watched on that social media platform alone on a daily basis. By September of the same year, this figure had more than doubled. _Demand Metric_ ran a survey recently which analyzed conversion rates of B2B marketers and found that 74% of participants confirmed that their video marketing increased sales conversions over any other type of content.
Different Styles of Animation Videos
There are many animation styles used today, from the more traditional to the fantastic CGI effects achieved in some of the 3D productions of our time. Animation is the process of rapidly showing a sequence of images that would otherwise be static, to create an illusion of change and motion. Animation can be found in many aspects today including music videos, movies, TV commercials, educational platforms and even in the boardroom. The animation can take the form of 2 dimensional or 3 dimensional characters and figures and be created in a large variety of different styles. Animation can include drawings as well as computer animation of characters and objects. I am going to give a breakdown of the most commonly used animation forms and some of the associated styles, but this is far from an exhaustive list:
Role of Animation in Advertising
As technology has improved, there has been an insurgence in the use of animation in advertising.
Got a story? Let's make it move.
Book a Free Consultation — build your project brief in two minutes.
Start your brief →