Typography videos are used a lot in web design now, often in the background as an effect as well as in web-based videos as a message or a call to action. This technique is often used to emphasize certain content as well as convey emotion and tone. Typography can be used to spice up an otherwise boring visual and is very affordable as a basic product explainer video. Typography videos are also used in mobile apps, website designs, music videos as well as promotional and advertising videos. Typography videos are used to capture the attention of the audience as well as being used for developing or creating a character and putting forward emotional content. Moving type is more effective than static type in capturing the audience’s attention. Sound and emotion can also be conveyed by the size, weight and color of the text used as well as using effects such as vibration and other types of motion on the moving text. Typography videos are also designed to make subject matter a bit easier to read, more engaging as well as being more memorable due to the emotional connection. These are great as add-ons to your website, as extra information inside a different style of video or as simple explainer videos for businesses on a very tight budget.